Amedeo Obici Businessperson
Amedeo Obici (July 15, 1877 – May 22, 1947) was an Italian-American businessman who founded the Planters Peanut Company. Amedeo Obici was born in Oderzo, Veneto, Italy to Pietro Ludovico Obici and Luigia Carolina Sartori. His father died when Amedeo was seven years old, leaving behind his widow, young Amedeo, another son, Frank and two daughters. In 1889, his mother's brother, Vittorio Sartori, invited him to come to the United States. The uncle, his wife and two children had earlier emigrated and lived in Scranton, Pennsylvania. Amedeo was unable to speak English. When he sailed across the Atlantic Ocean from Le Havre, France in March 1889, his destination was written on a label tied through a buttonhole on his coat. Upon arrival in Brooklyn, New York, he rode a train to Scranton. En route to Scranton, he was misdirected, and got off in Wilkes-Barre Pennsylvania. The people in the train station took him to the fruit store owned by Enrico Musante and Enrico's daughter, Louise (whom he would later marry in 1916), as they too were Italian and could translate and assist.
|Date of death|
|May 22nd, 1947 at age of 69|
Official web page
Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. His design was perfected by a commercial artist and has changed over the years.