Betty Jo Niccoli (born 1946) is an American former female professional wrestler. She wrestled in the United States, Canada, and Japan. She was also influential in helping lift the ban of women's wrestling in the state of New York. Niccoli first saw a professional wrestling match at the age of 12 in St. Joseph, Missouri in 1958, when promoter Gust Karras suggested she might one day make a good female professional wrestler. Several years later in 1963, Karras arranged for her to start training. Her first match was a battle royal in Sedalia, Missouri. She wrestled in a series of matches with and against Kay Noble in the 1960s. In August 1970, Niccoli was awarded the NWA United States Women's Championship, but she vacated it later that year, and the title remained inactive until December 1974. She teamed with Paul Peller in February 1971 for s series of mixed tag team matches against Jean Antone and Gil Hayes. Three years after holding the US Championship, in August 1973, she won the AWA World Women's Championship from Vivian Vachon in Canada. She held the title in November 1984, when Candi Devine defeated her for it.