Esther Howland Visual Artist

Esther Howland (1828 – 1904) was an artist and businesswoman who is responsible for popularizing Valentine's Day greeting cards in America. After her graduation from Mount Holyoke College in 1847, Howland received an ornate English Valentine from a business associate of her father when she was 19 years old. Intrigued with the idea of making similar Valentines, she began her business importing paper lace and floral decorations from England. Her father operated the largest book and stationery store in Worcester, Massachusetts, and ordered supplies for her project. She made a dozen samples which her salesman brother added to his inventory for his next sales trip. Hoping for $200.00 worth of orders, she was elated when he returned with over $5,000 worth of business for her. Howland employed friends and developed a thriving business in Worcester, Massachusetts using an assembly line. She named her business the "New England Valentine Company". Her valentines became renowned throughout the United States and she was called "The Mother of the American Valentine.

Personal details

Date of birth
United States of America
Date of death
1904 at age of 76


1. Mount Holyoke College Colleges/University

Mount Holyoke College is a liberal arts college for women in South Hadley, Massachusetts. It was the first member of the Seven Sisters colleges, and served as a model for some of the others. Mount Holyoke is part of the Pioneer Valley's Five College Consortium, along with Amherst College, Smith College, Hampshire College, and the University of Massachusetts Amherst.

Type Women's college
2012. 591 mil. $
2009. 488 mil. $
Institution colors
50 College Street, 01075 - South Hadley, Massachusetts
2012. 2,325
2010. 2,332
2009. 2,273
2012. 22
2010. 12
Acceptance rate
2013. 47.0 %
2010. 51.0 %
Local tuition
2014. 42.5 K $
2010. 40.1 K $
Official web page
Wikipedia article

Institution social analysis

Notable alumni by career
Notable alumni by gender
Notable alumni by party membership

People attended Mount Holyoke College connected by profession and/or age

b. 1830., Poet
b. 1880., Academic
b. 1951., Diplomat
b. 1950., Printmaking Artist
b. 1963., Novelist
b. 1967., Organization leader
b. 1852., Novelist
b. 1934., Philantropist


Check Esther Howland on wikipedia.

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