Eugène Schueller biography and facts

Chemist from France

Eugène Paul Louis Schueller (20 March 1881 Paris – 23 August 1957) was the founder of L'Oréal, the world's leading company in cosmetics and beauty. He was one of the founder of modern advertising. As a young French chemist and 1904 graduate of the Institut de Chimie Appliquée de Paris (now Chimie ParisTech), Eugene Schueller developed in 1907 an innovative hair-color formula. He called his dye Oréale. With that, the history of L'Oréal began. He formulated and manufactured his own products, and sold them to Parisian hairdressers. In 1909, he registered his company, the "Société Française de Teintures Inoffensives pour Cheveux", the future L'Oréal. The guiding principles of the company that would become L'Oréal were put into place from the start: research and innovation in the interest of beauty. During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Nazis. L'Oréal  ( Wikipedia )

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Personal facts

Known as
Eugene Schueller
Date of birth
1881-03-20
Place of birth
Paris
Nationality
France
Children
Liliane Bettencourt
Profession
Chemist

Employment

Company Job title From To
L'Oréal

Death

Date of death
1957-08-23

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