James Allen Cox (born June 1, 1977) is an American professional wrestler who competes under the ring name "The Cowboy" James Storm. Since 2002, Storm has been employed by Total Nonstop Action Wrestling, where he, along with A.J. Styles and Jeff Jarrett, is one of three wrestlers to have worked continuously for the promotion since its first broadcast in June of that year.
Primarily a tag team wrestler, Storm has held 11 tag team championships during his time with TNA, winning the NWA World Tag Team Championship seven times and the TNA World Tag Team Championship four times, as a member of the tag teams America's Most Wanted, alongside "Wildcat" Chris Harris, and Beer Money, Inc., alongside Bobby Roode. In October 2011, Storm achieved his first major singles accomplishment, when he defeated Kurt Angle to win the TNA World Heavyweight Championship.
James Cox was an amateur wrestler while in high school. In addition, he was a talented basketball player, and was awarded a scholarship to Austin Peay State University (which he was forced to relinquish after injuring his shoulder).